Savills News

Changing global wealth flows shifting where HNWIs and dynamic companies choosing to locate

Flows of global wealth are favouring different locations as a fluid geopolitical and economic environment, and changing government policies, taxes and incentives, alongside quality of life factors, increasingly influence where high net worth individuals (HNWIs) and footloose companies choose to locate, says Savills.

Savills Dynamic Wealth Indices identify the cities that are performing well at attracting and developing wealth and investment from individuals and businesses – and highlights some key factors shaping their location decisions. Savills says that personal tax incentives, existing high concentrations of HNWIs, and a good quality of life put Dubai, Abu Dhabi, Singapore, Zurich and Auckland in the top five positions for individuals looking to relocate. Meanwhile, Singapore, Seoul, New York, London and Abu Dhabi take the top five places for corporate relocations based on their corporate tax and business environments, volumes of foreign direct investment, and economies and knowledge bases.

Read the full analysis in Savills Impacts research programme here

“Against an increasingly changeable geopolitical and economic backdrop, global wealth flows are evolving, as HNWIs and businesses adapt their decisions on where to locate”, explains Paul Tostevin, Director of Savills World Research. “Traditional predictors of global wealth flows, such as government policies, taxes and incentives, and the presence of either innovative talent pools or existing communities of similar individuals, have always been key drivers of dynamic footloose companies and people, and will continue to play a major role, but a sense of place, and a high quality of living, are progressively the deciding factor when making location decisions.”

Savills says that six of the top 12 locations feature in both the corporate and individual Dynamic Wealth Indices – highlighting how business and personal priorities can often overlap as businesses want to locate in destinations that can provide the necessary talent to sustain them, following skilled workers who tend to prioritise a better quality of life. While lifestyle factors appeal chiefly to the individual, the knock-on effects of creating talent clusters – or HNWIs bringing their businesses with them when they relocate - make them a magnet for corporate wealth, too.

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