Location
The adopted London Plan focuses on promoting strategically important serviced accommodation in Opportunity Areas within the Central Activities Zone (CAZ), and smaller-scale accommodation elsewhere in the CAZ, excluding predominantly residential areas. This is subject to the impact on office space and other strategic functions.
Outside the CAZ, including outer London, the policy focuses on promoting serviced accommodation in town centres and Opportunity Areas that are well-connected by public transport, particularly to central London.
The emerging London Plan suggests extending this support much more widely across the CAZ, in town centres and high streets and more broadly in other locations with good public transport accessibility. This will likely broaden the scope for hotel development opportunities both within and beyond the CAZ.
To align with planning policy and unlock these opportunities, it is important to consider:
- Local and strategic demand for hotels in the area;
- The impact on surrounding land uses and amenity; and
- The effects on other strategic functions in the CAZ.
Hotels also often contribute positively to the local economy - through job creation and additional local expenditure, for example - and this public benefit can be evidenced to the Council through the planning process.

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